It was while studying in Paris that Adam Lippes decided on a career in fashion. After launching his line of elevated staples – ADAM – in 2004, the New York-based designer showcased his first RTW collection and eponymous label in 2013. Fans of the brand can’t get enough of its understated American sportswear: think louche tailoring, effortless silhouettes and easy-to-style block hues. It’s this West Coast effortlessness meets East Coast polish that makes it such a hit with everyone from busy business women to editors and bloggers. Invest in a crisp cotton shirt for daytime meetings, soft silks and breezy chiffon styles out of the office and typically elegant lace pieces that will ensure your place on the best-dressed lists after dark.