Phillip Lim wanted to reach out to the maximum number of individuals to share his unique vision. His specific brand of T Shirt tops integrate a colour scheme that uses light and dark contrasts, specifically with blue and white, in order to capture youthful emotion in the character of the shirt. These T Shirts are especially popular with Vanessa Hudgens and Olivia Munn. However, the youthful appearance is offset by the professional cut of the shirt, with a conservative neckline and semi-form fitting material.

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