Your Complete Guide To Fashion’s Night Out 2012

Posted by Styloko

If you hadn’t heard, Fashion’s Night Out kicks off tomorrow! There are two reasons to be incredibly excited about this. one: discounted shopping! And two – discounted shopping! Ok, we kid, there are several more reasons to be excited, like really fun parties and free cocktails (and um, oh yeah, boosting the economy).

Since the global shopping event is in its fourth year, you should know the drill by now – the entire West End of London will be throwing open its doors to eager shoppers looking to spend and splurge. There’ll be exclusive discounts, DJ sets, exclusive products, free champagne, celebs, goody bags, and oodles of entertainment at near enough every store surrounding Soho and beyond. And since negotiating where to go is little short of overwhelming, we’ve done the leg work for you.

We’ve sifted through hundreds of parties and events to find the ones we think are really worth going to – whether for value, shopping, or just sheer fun. See below for our complete, comprehensive guide to London’s Fashion’s Night Out so you can plan your night in style.

Designer events

Who: Anthropologie
What: In-store print masterclass with designer Charlotte Taylor, where shoppers can create a bespoke scarf using marbling techniques, as well as receive 20% off all fashion and accessory purchases while enjoying live music and drinks.
Where: Anthropologie, 158 Regent Street W1B 5SW.
Why: Have you seen Charlotte Taylor’s prints? She’s one of the most exciting names in print right now, and this is your chance to create your very own design with guidance from the lady herself.

Who: Liberty
What: Guest appearances from Jonathan Saunders, Richard Nicoll, and Roksanda Ilincic; styling sessions, funfair photobooths, cocktails, and a DJ set from Richard Sloan.
Where: Liberty, Great Marlborough Street W1B 5AH
Why: As if hanging out with London’s coolest designers isn’t fun enough, Richard Nicoll’s giving away a front row ticket to his show at London Fashion Weekend with every purchase from his collection.

Who: Mulberry
What: Live music, prizes, goodie bags, and a chance to mingle with Emma Hill and Vogue’s Alexandra Shulman.
Where: Mulberry, 50 New Bond Street W1S 1BJ
Why: Emma Hill is Queen of Parties. Plus, we’ll be there!

Who: Opening Ceremony
What: A night of Korean-themed fun with street food, K-pop makeovers, and specially-created products.
Where: Opening Ceremony, 31-32 King Street WC2E 8JD
Why: A street party hosted by fashion’s coolest design duo shouldn’t be snubbed – it’s guaranteed to be uber cool and oodles of fun (plus, we can’t wait to see the special products in store!).

Who: Chanel
What: The launch of ‘Les Twin-Set de Chanel’, created especially for FNO.
Where: Chanel, Covent Garden Piazza WC2E 8RF
Why: Vending machines will give shoppers the chance to win a series of prizes, including Les Twin-Sets de Chanel – a new duo of matching Le Vernis nail polish and Rouge Allure Velvet lip colour, created exclusively for FNO.

 

 

On the high street

Who: H&M
What: Competition to win £250 to spend at H&M by striking the best cover pose, plus DJs, drinks and makeovers.
Where: H&M, 660 Regent Street W1F 7EB
Why: We don’t need more reason to put on our best pout than the chance to win £250. Oh, yeah we do, there’s four £250 prizes being given away!

Who: House of Fraser
What: Launch of the revamped beauty, shoe, and accessory halls, with photobooths, cocktails from Mahiki, DJ sets by Radio 1′s Jow Whiley and Edith Bowman, and the chance to be scouted by Premiere Model Management as the new star of Religion’s AW13 campaign.
Where: House of Fraser, 318 Oxford Street W1C 1HF.
Why: Shoes, bling and beauty – what more does a girl want?

Who: Uniqlo
What: Launch of Uniqlo’s latest collaboration with Orla Kiely, featuring an in-store appearance from the designer herself.
Where: Uniqlo, 311 Oxford Street W1C 2HP
Why: You’ll receive a bunch of flowers, an Orla Kiely tote bag and a limited edition postcard set when you buy two or more pieces from the collection. Nice, huh?

Who: Beyond Retro
What: A Harajuku dream world, complete with Kawaii-cum-Oriental merchandise and karaoke.
Where: Beyond Retro, 58-59 Great Marlborough Street W1F 7JU
Why: If oversized fun is on your agenda, Beyond Retro’s your best bet. As well as exclusive themed collections, the store will also be unveiling its never-before-seen vintage archive to the public for the very first time – and yes, you can buy it (if you’re not too busy singing K-pop on karaoke).

Who: Topshop
What: Live performances by Delilah, prize draws, free makeovers, and a DJ set from Karin Park.
Where: Topshop, 216 Oxford Street W1D 1LA
Why: Everyone loves Topshop, non? Head there tomorrow for a chance to win a free gift every 30 minutes while treating your talons to cool nailart, and watch some of the hottest names in music do their thang (FYI, we saw Karin Park perform a couple of weeks ago, and she’s insanely good).

Follow us on Twitter and Instagram for on-the-go updates of everything we get up to at FNO tomorrow – and if you spot us, say hi!