London Fashion Week SS13: Eudon Choi

Posted by Styloko

Who: Eudon Choi

What: So, it seems up-and-coming designer Eudon Choi was also eager to look forward this season. His highly focused SS13 collection made use of sportswear-inspired fabrics – think padded netting and satin with a sheen that was almost luminous – on boxy, minimalist silhouettes with distinctive round shoulders. But it was the palpable sense of futurism, which we saw in the clean, non-fussy lines that outlined the body in an almost sterile manner, that made it all the more interesting. There was a huge emphasis on textures, too – from an ensemble of a tough canvas top paired with a super glossy patent leather skirt, to the linear dresses made up of rectangular panels of different fabrics in shades of blue, green and grey. As well as the clinical all-white looks that closed the show, another highlight was a white trapeze-shape top embellished with neon sequins, sparsely stitched in neat rows, which had a surprisingly modern (rather than ostentatious) effect.

VERDICT? Touted as one of the ones to watch at this year’s London Fashion Week, Eudon Choi certainly had a lot to prove. Well, we weren’t disappointed. Although he didn’t quite show us the future, he did show us the path to get there. And while there was a detectable influence from the likes of Balenciaga (the futuristic element) and Marni (the shapes and fabric construction), we must credit Choi for his ability to renew familiar concepts and make them his own. Perhaps the patchwork theme in his SS13 is a metaphor, because after all, everything in fashion is a pastiche of what has gone before. But if you can’t avoid it, why not utilise it like Eudon Choi?