The iconic scarf was introduced to the brand’s accessories line in 1937, and it’s still as iconic as ever with a whole new generation of women discovering these beautiful scarves. In honour of these young women, the brand has launched ‘Paris Mon Ami’, an online concept that follows four women – Ella from Paris, Anna from London, Courtney from New York and Kozue from Tokyo – as they encounter Paris through their love of Hermès scarves and accessories.
Harrods brings the story to life in the Knightsbridge store, with a pop-up space dedicated to the Hermès silk scarf. Along with a host of classic designs that will be available to buy, Hermès has created two exclusive new styles. Entitled ‘Hermès Pour Harrods’, the two square scarves feature luggage towering in an H shape and are available in two colourways of pinks or blues.
Above: Stuart Christie is on hand to demonstrate the countless ways a scarf can be styled
Customers will be able to enjoy the full Hermès experience every Monday, Wednesday and Friday afternoon in December as stylists will be on hand to offer tips on 1,000 ways to wear a scarf. Each look created can be immortalised in the on-site Paris Mon Ami photo studio.
The Hèrmes Pop-up Shop, is running from Monday 5th December 2011 to Monday 2nd January 2012, at the Harrods Room of Luxury II, on the Ground Floor.