Hello, we are Styloko.
The Fashion Discovery Engine

We believe every woman should have a personal shopping experience that enables her to discover products she’ll love without having to scroll through the ones she doesn’t. That’s why we created it. At Styloko, enjoy bespoke product feeds that react in real-time to your browsing behavior; curated personal WantLists that enable you to save and keep track of favorite fashion finds (as well as shop the edits of other like-minded style-savvy women); and e-commerce enabled content that allows you to shop directly from inspiration.

Meet The Team

Shannon Edwards


As Styloko’s CEO I have the lucky task of leading some of the smartest and most fashionable individuals there are in the technology and fashion space. I also get to be inspired by the thousands of amazing users who curate WantLists on our site (definitely making my style choices simpler). I’ve never seen a leopard print anything that I didn’t like, putting me firmly in the camp of J. Crew’s Jenna Lyons, who believes that leopard is indeed a neutral.

Emily O'Brien

Creative Director / Editor-in-Chief

When I’m not playing resident spell-checker – writing, editing and organising Styloko’s content across the site and beyond – I’m coordinating our creative outputs and keeping an eye out for cool finds to feature. Fashion and start-ups are my thing, along with popcorn, cheese, Miu Miu shoes and scotch eggs. I own far too many Breton tops than is healthy, but I’d give them up in a heartbeat for my dream guy (black, small, called Colin. He’s a Pug, FYI).

Ink Limpichart

Fashion Editor

As Styloko's fashion editor, I scour the web all day in search of the coolest fashion must-haves. Needless to say, I have a passion for writing and (online) shopping, which makes my job a dream. Aside from my growing collection of white t-shirts, my penchant for shoes and my never-ending admiration for Miuccia Prada, my other true love is food. My personal mission, which began six years ago, is to seek out the world's best steak tartare. If I could, I’d eat it everyday, wearing head-to-toe Prada, of course.

Liane Ward

Social Media Manager

From the latest lust-worthy buys to the stories that have got us all talking, it's my job to share what's going on in the fashionable world of Styloko HQ. Chances are you'll find me denim-clad, scouring Instagram for up-and-coming style setters to feature (dream job, right?) and caving into my weakness for online shopping – all in the name of research, of course. Follow along @styloko for the ride!

Jessie Mash

U.S. Director of Marketing & Business Development

As the U.S. Director of Marketing and Business Development, I have the pleasure of spreading the Styloko message in the U.S. and building relationships with amazing retailers to enable you to discover your fashion passions. I call Chicago home and am currently working my way through testing out all the best restaurants the city has to offer. When I’m not working (or eating!), I’m constantly on the hunt for the perfect day-to-night bag and gold jewelry to add to my collection (accessories are clearly my weakness). If you’re ever in Chicago, come say hello!

Ali Gozubuyukoglu

Technical Operations Manager

I maximise the user journey by providing detailed integration of the products on site. I hope to make general technical obstacles a thing of the past. Being a creative type, I spend most of my free time as a music producer and video game sound designer, when I'm not learning a new language. Could we have a Styloko theme song in Italian one day, I wonder?

Ivailo Jordanov

head of product

Tech geek and entrepreneur; start-ups are my passion. I'm responsible for developing Styloko to offer the best experience. Arguably Apple’s biggest fan boy. Proud owner of a Kenzo tiger iPhone case (it's not pink!).

Nikolay Anestev


I make Styloko work and implement new intelligent technology to keep us ahead of the game. You'll always find me immersed in my headphones.

Aleks Aleksiev

senior developer

As a Styloko secret product developer (you can't even see my photo!) I develop a lot of things that are hidden from your sight but that are essential for making Styloko function efficiently and seamlessly.

Blagovest Razhenkov

Senior Software Developer

As a Styloko software developer I'm a part of the team, making this “Shopping Discovery Engine” work. With a creative approach to problem-solving, I am constantly looking for technical challenges.

Sam Willis

Product Designer

I design anything and everything that goes here at Styloko. Whether it's updating the app, building The Style Hub, or giving our pages a fashionable facelift, it’s a pretty sure bet that I’m somewhere behind it. When I’m not designing, I can usually be found out of breath on a squash court, or in-the-zone playing computer games.

Sarah Fox

Product Designer

I’m a multidisciplinary graphic designer from Canada (via Dublin) with a keen interest in print and web design. My main passion is problem solving which includes everything from carpentry to coding: I enjoy when a website looks beautiful but I’m never truly happy with it until it functions properly! I’m also very fond of sharks, badminton, and peanut butter – but never at the same time.

Yeunjin Kim

Data Scientist

As a Styloko Data Scientist, I tell my story with data. I use a mutlifaceted approach to build a powerful recommendation tool for improved shopping experience and ultimately to have Styloko become the go-to place for everyone's personalised shopping. I also like watching extreme sports, especially cave diving (so scary!)

Javier Rodriguez Zaurin

Data Scientist

I am a dedicated athlete and a data scientist in my “spare time”. As a Data Scientist I use data to get an insight into the trends present in the world of fashion and on-line shopping. My goal is to build a recommendation system that enables women to create their very own, fully customised online-shop. When I am not doing that, you will find me in my running shoes burning km in Hyde Park.

Meet Our Advisors

Miriam Lahage

Entrepreneur, Advisor, Investor

With expertise at the juncture of fashion, consumers, and technology, Miriam has spent her career growing companies across borders. With previous senior executive roles in large global firms including TJX, eBay, Koodos, and work as a consultant to the CEO at Net-a-Porter, Miriam’s distinctions include the Retail Week Power List, the Drapers Power List, and the British Vogue Online Fashion 100 List. She was voted Online Fashion Star of 2009-2010 in The Independent by her peers.

Bretton Putter

Board Advisor

Brett is the Managing Partner for Emerging Technologies at the Forsyth Group. Since 1981, the Forsyth Group has been a leader in Executive Search in the IT and emerging technology fields. Typical assignments include Board Members, CEO, COO, CFO, VP, Director and Country Manager. Brett is a founder of Zeepex, a social data aggregation platform, and also advises the team at 23Snaps (a private photo-sharing app created by our founders).

Bay Garnett

fashion pioneer

Bay Garnett is a fashion pioneer, luxury enthusiast, stylist, photographer, and writer. She is a contributing editor at British Vogue, a consultant at Louis Vuitton, and previously held consultant and style director roles at Chloe and Matthew Williamson respectively. Bay's first shoot, with Kate Moss shot by Juergen Teller, featured her thrift clothing finds - the iconic image of Moss in a banana print top sparked a huge trend for similar designs, and the shoot has since been considered a seminal moment for Vogue. Now, as a Styloko board advisor & creative consultant, she brings her expertise and inspired eye to our team.

So... fancy joining us?

If you like the sound of what we’re doing, and you’re hard-working and passionate about all things fashion, we should have a chat. Head over to the Careers page to get in touch!

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