Hello, we are Styloko.

Styloko is a Shopping Discovery Engine™. We connect you to the products you love. Quick. Curated. Personal.

Meet The Team

Shannon Edwards


As Styloko’s CEO I have the lucky task of leading some of the smartest and most fashionable individuals there are in the technology and fashion space. I also get to be inspired by the thousands of amazing users who curate boutiques on our site (definitely making my style choices simpler). I’ve never seen a leopard print anything that I didn’t like, putting me firmly in the camp of J. Crew’s Jenna Lyons, who believes that leopard is indeed a neutral.

Emily O'Brien

Editor In-Chief

When I’m not playing resident spell-checker - writing, editing and organising Styloko’s content across the site and beyond - I’m coordinating our creative outputs and keeping an eye out for cool finds to feature. Fashion and start-ups are my thing, along with popcorn, cheese, Miu Miu shoes and scotch eggs. I own far too many Breton tops than is healthy, but I’d give them up in a heartbeat for my dream guy (black, small, called Colin. He’s a Pug, FYI).

Ink Limpichart

Fashion Editor

As Styloko's fashion editor, I scour the web all day in search of the coolest fashion must-haves. Needless to say, I have a passion for writing and (online) shopping, which makes my job a dream. Aside from my growing collection of white t-shirts, my penchant for shoes and my never-ending admiration for Miuccia Prada, my other true love is food. My personal mission, which began six years ago, is to seek out the world's best steak tartare. If I could, I’d eat it everyday, wearing head-to-toe Prada, of course.

Becky Cowell

Editorial Assistant

I keep you up to date with the latest shopping and celebrity style news, along with collaborations, inspirations and launches. I have a slight obsession with Mary Katrantzou and a major obsession with CSI (Law and Order just isn't the same, guys). I’m a very laid back shopper, unless I have to actually visit a store instead of, y’know, click buttons online.

Hollie Barker-Harle

Digital Marketing Assistant

As our digital marketing assistant I have the exciting job of spreading the Styloko brand and message, ensuring the world knows about the most efficient and inspirational way to shop (that's us, if you hadn't gathered). Currently on the hunt for the perfect navy coat, I have a small obsession with fun furs, leopard print and bouncy footwear (I'm not trying to channel the nineties, I promise).

Liane Ward

Product Co-ordinator

As Styloko's Product Co-ordinator, I spend most of my day resisting the impulse to shop the site's new arrivals! Instead, I organise the product feed to give our users the best possible retail experience. Outside the office, I continue my quest to find the perfect pair of boyfriend jeans, stopping along the way to refuel on some of London's tastiest offerings.

Sam Willis

Product Designer

I design anything and everything that goes here at Styloko. Whether it's updating the app, building The Style Hub, or giving our pages a fashionable facelift, it’s a pretty sure bet that I’m somewhere behind it. When I’m not designing, I can usually be found out of breath on a squash court, or in-the-zone playing computer games.

Sarah Fox

Product Designer

I’m a multidisciplinary graphic designer from Canada (via Dublin) with a keen interest in print and web design. My main passion is problem solving which includes everything from carpentry to coding: I enjoy when a website looks beautiful but I’m never truly happy with it until it functions properly! I’m also very fond of sharks, badminton, and peanut butter - but never at the same time.

So... fancy joining us?

If you like the sound of what we’re doing, and you’re hard-working and passionate about all things fashion, we should have a chat. Head over to the Careers page to get in touch!

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